As the Amazon Fulfillment network grew, so did the seller base. Our challenge was to evolve seller tools to a Global Seller Persona. Part of this challenge is making it easy for sellers that were non-US sellers to easily list their product catalogue on Amazon and get their listings for Amazon customers seamlessly. I led the design of Amazon Global Selling tools on Seller Central 'Prepare your Store' from 2016-2017. A series of Usability tests conducted in China uncovered meaningful insights that defined our AGS product roadmap.